The Rosmead store opening in Kenilworth is part of Pick n Pay’s Next Generation project to develop a new benchmark of supermarkets offering an improved shopping experience for customers, a more efficient store for staff and a better return for stakeholders. Open spaces, “Hero” departments with more products in innovative packaging, and a stronger focus on fresh products will make shopping at these new stores even more convenient and enjoyable.
“An incredible amount of work has gone into these stores, taking the best of what Pick n Pay has developed and innovated over the past year. Their performance to date has been exceptional and we’re delighted at the feedback from our customers. These stores are definitely a game-changer,” said Adrian Naude, Pick n Pay’s Marketing Director.
Other Next Generation stores include Glengarry in Durbanville, Benmore in Gauteng and the new store in Blue Hills, Midrand.
“Our customers love the Fresh offering and the space,” said Adrian Naude, Pick n Pay’s Marketing Director “They have responded extremely well to the new layout, the easy navigation, the innovation in products and packaging and the feel of the store.”
The new Fresh Hall is the welcome card of the Next Generation store, while the dedicated destination areas help to show off Pick n Pay’s full range of offerings. “We’ve upped our Fresh offering with more products and faster replenishment, so that our customers get the freshest of fresh offerings, whether at the start of a busy day or on their way home.”
Offerings at Rosmead include the butchery, deli, fish and sushi section, cheese, wine, and coffee. Pick n Pay has also updated the packaging of the popular and trusted Private Label products with fresh, new labels and added more lines to its product list across all departments.
“Our Private Label brands No Name, PnP label and Finest are looking great and customers can look forward to picking up a wide range of value-for-money, convenient and well-priced goods. Look out for our new range of PnP Italian meals, including pizza, lasagnes, and pasta bakes that taste amazing and offer great value for money.”
The product ranges have also been handpicked to match the needs of the community shopping at the Rosmead store, with many insights coming from Smart Shopper data on shopping trends in the area. Pick n Pay understands that its customers are busy, so the convenience range has been placed near the store entrance to make it even easier for busy customers to do a quick shop.
The brightly coloured stores have clear signage to help customers navigate the aisles more effectively. The till area has been updated to give customers a quicker checkout and cashiers a more efficient working space.
Improved technology in-store makes it easier to keep an eye on stock levels so that customers won’t have to wait for their favourite products to be replenished.
“In-store surveys have revealed that customers find the Next Generation stores far easier to shop, much neater and tidier, more spacious and they’ve noticed the improved service from our staff,” said Naude.