Primedia Unlimited Malls pumps up its re-branding

UnionPay International, the bank card utilised at Standard Bank and First National Bank ATM’s around the country, has enlisted the expertise of Primedia Unlimited’s mall advertising specialists Primall Media to encourage its Chinese cardholders to utilise their cards in shopping malls and receive substantial discounts in the process

Primedia Unlimited Malls pumps up its re-branding

“Creating smarter malls”

Primedia Unlimited Malls (PUM) have announced the implementation of a year-long re-branding project in response to changing markets, ensuring they still deliver on unmatched value through their ability to optimise how brands engage with shoppers.

Molefi Moloantoa, CEO of Primedia Unlimited Malls

“As the leaders in the industry providing integrated mall media, shopper marketing, activation and digital solutions in South Africa, it became evident that we needed to re-evaluate and enhance our offering to stay relevant in this ever-changing industry,” said Molefi Moloantoa, CEO of Primedia Unlimited Malls. “This will ensure we continue to meet the needs of the shopper. This re-brand is part of our coming of age and is pivotal to our growth and expansion.”

Operating since 1996 and building a monumental presence in the retail environment PUM realised in order to stay ahead they needed to evolve. A primary drive of the evolution was moving away from being an offering focussed business to a solution based business.
“Our experience and success of mastering shopper engagement and meeting the expectations of property owners was achieved through providing unmatched offerings that connects brands to shoppers whilst maximising the ability to integrate and foster relationships with shoppers while maximising non-GLA opportunities,” continued Moloantoa.

“The shopper is the heart of our business, we are a shopper-centric business. We needed to better understand the shopper in order to engage with this profile in a different non-direct way. This is why we have invested in data and research to better understand this market and how we can effectively communicate with them.”

With the ultimate vision of creating smarter malls, Primedia Unlimited Malls puts the shopper at the heart of the business.
Furthermore, digitising the business and the environment was critical for the growth of PUM and was one of the biggest challenges faced. PUM needed to ensure innovation and enhancement in their space and environment. Supporting this need with their commitment to providing creative and forward thinking solutions meant a new and improved presence.

“In order to keep ahead of the market and industry, our new branding has enabled the creation of a consistent and recognisable brand, without losing the prominence of our individual centres of excellence, led by experts.”

“To this note, we have transformed our business to include Product Managers. This new structure will focus on ensuring we provide bespoke and creative solutions for clients, in which we have seen a very strong uptake from brands and mall owners on providing solutions rather than services,” explains Moloantoa.

All the keys to PUMs development were within business. Their investment in insights and data analytics, addressing innovation through tailored product offerings only further enhanced the expertise within their integration of services.

Crucial to PUM’s re-brand project was the emphasis on creating value, PUM’s new brand promise of creating smarter malls, re-positions and re-enforces the company’s guarantee, offering to provide innovative solutions and integrated services to those seeking advertising platforms applicable to media, activations, shopper marketing and digital areas of the retail landscape.

As Moloantoa asserts, “Above all, this re-brand is a behaviour change, in the way we speak, engage, deliver and are perceived. Smart is our core promise and philosophy that will be evident in all our offerings and services.”
Additionally, declining consumer confidence and fluctuating low economic growth have proven to be challenging for the retail industry, PUM’s timely re-brand highlights consistent growth of the company and the maturation of the business as they adapt to the changing environment, optimising client experiences.
“Initially, re-branding the business had to be accepted and achieved internally before we made it public. We needed our staff to be engaged internally and externally. We had to create meaning beyond our individual roles, building connectivity, camaraderie, a sense of belonging and purpose within each of our 160 employees.”
“Knowing that change always begins from the inside out, one of the initiatives which was catalyst in achieving change, was utilising our own people, our own capabilities and capacities. This came in the form of an internal staff manifesto video, which was conceptualised, created and executed by our own staff.”
The video features every single staff member of PUM, from all regions, who came together to make this visual illustration of their common purpose and what they represent, further entrenching how their individual roles play a part in the bigger picture of the business.

“This re-brand has been one of the most transformational undertakings and journey’s we have been on. The next step for PUM, is to align with property owners in the creation of a common vision for their business and malls so that together, we can deliver the smart malls that the shopper wants,” concludes Moloantoa.


Property management software to suit every need

Property management software to suit every need

In today’s tough economic climate efficient management and streamlining of the administration of properties and tenants is crucial. Automated software tools and processes designed to exactly that are not only a a prerequisite for efficiency, but simultaneously save property owners both time and costs.

When selecting a property management software vendor, it is also crucial to ensure that a high level of dedicated support is available and effective locally to ensure ongoing smooth and efficient operation.

Such a vendor is PropSys Property Management Software Solutions, a Johannesburg based company offering property software solutions for real estate agents, property management companies and property owners. “Our software enables you to efficiently manage invoicing, receipting, payments, reports, electronic communication and more – all from a single interface,” says Marius Vermeulen, CEO of PropSys. “In addition, our clients receive dedicated and unrivalled support from our consultants through personalised online and telephonic assistance.”

PropSys provides three specialised property software solutions, catering for a wide range of needs:

Nikita: A compact solution for a smaller property portfolio. This is a concise, effective and affordable system for managing small to medium property portfolios, catering to both property owners and agents. The functionality covers all aspects of leasing and includes a direct interface into the Pastel Accounting package for the financial management of the portfolio. It also provides sophisticated email/SMS functionality for improved communications between property manager and tenants.

The software is licensed for a single user or multiple users on a Local Area Network, and is compatible with Windows 7 and Vista. Detailed help and ‘How To’ manuals are available in the application.
The Nicor client: this is PropSys’ flagship and top-of-the-range offering for large corporations with extensive property portfolios.

This software solution comprises integrated property management (PropPro) together with financial management functionality (FinPro). The core system also houses a Workflow Engine for process control.

Features include: real time updating of data to other applicable parts of the system; full system security including password protected login codes; data audit logging for a full history of changes; online help for every screen and on-screen tool tips for input fields.
The Workflow Engine provides business procedure flow and control, with the user defining a sequence of steps (workflow) that needs to be followed, including authorisation requirements, notifications and before/after actions for each step.

The Dashboard feature keeps the indicators and controls visible on the desktop to highlight trends and fluctuations for monitoring arrears, receipting, vacancies and so on.
Alerts generate Microsoft Outlook tasks based on user defined triggers while the Scheduler can be used to set up automated reports and processes at a specified time
Improve access control software integration for managing tenant access to buildings with a tag system or biometrics.

PropAcc: is a comprehensive property management suite built on a SQL database with full accounting functionality, facilities management, integrated banking, report writers and online document viewing, among a variety of other features.

PropAcc encompasses full management of the following functions bulk procedures: electronic funds transfers; debit orders; scheduled payments; bulk meter readings via hand-held devices; future invoicing; interest calculation on arrears; bank charges recovery; auto monthly account invoicing and creditor payments.

The system also incorporates:
PropFMS, a facilities management system for a comprehensive call centre;
PropCom, an email-based post office together with an SMS communication and billing system;
PropCloud, which hosts PropAcc as a cloud-based solution; and
PropWeb, a web interface for the entire PropAcc system. PropWeb is can be customised for property owners, trustees and debtors to view and update their details, statements and other relevant information. The system includes a payment portal and provides clients with secure 24/7 access to accounting information on creditor and debtor level without needing to contact the managing agent. In addition, a new website can be created for the property owner or the functionality can be added to their current website. Here trust creditors (body corporate or landlord) are able to view debtor statement history and submit queries by email to the PropSys client as well as viewing and downloading the following documents in PDF format:

South Africa is first to test new generation Mastercard

South Africa is first to test new generation Mastercard

Mastercard has announced the next generation biometric card, combining chip technology with fingerprints to conveniently and safely verify the cardholder’s identity for in-store purchases.

South Africa is the first market to test the evolved technology, with two separate trials recently concluded with Pick n Pay, a leading supermarket retailer, and Absa Bank, a subsidiary of Barclays Africa.

The new card builds on fingerprint scanning technology used for mobile payments today and can be used at EMV terminals worldwide.

“Consumers are increasingly experiencing the convenience and security of biometrics,” said Ajay Bhalla, president, enterprise risk and security, Mastercard. “Whether unlocking a smartphone or shopping online, the fingerprint is helping to deliver additional convenience and security. It’s not something that can be taken or replicated and will help our cardholders get on with their lives knowing their payments are protected.”

How It Works
A cardholder enrols their card by simply registering with their financial institution. Upon registration, their fingerprint is converted into an encrypted digital template that is stored on the card. The card is now ready to be used at any EMV card terminal globally.

When shopping and paying in-store, the biometric card works like any other chip card. The cardholder simply dips the card into a retailer’s terminal while placing their finger on the embedded sensor. The fingerprint is verified against the template and – if the biometrics match – the cardholder is successfully authenticated and the transaction can then be approved with the card never leaving the consumer’s hand.

Authenticating a payment transaction biometrically – in this instance via a fingerprint – confirms in a very unique way that the person using the card is the genuine cardholder.

Merchants can easily maximise the shopping experience delivered to their customers, as the card works with existing EMV card terminal infrastructure and does not require any new hardware or software upgrades.

For issuers, the technology helps detect and prevent fraud, increase approval rates, reduce operational costs and foster customer loyalty. Additionally, a future version of the card will feature contactless technology, adding to the simplicity and convenience at checkout.

Trials Underway
The recent South African trials mobilised employees from Pick n Pay and Absa Bank to test the potential ways convenience and security could contribute to the checkout process. Over the next few months, additional trials will be conducted with the biometric card. A full roll out is expected later this year.

Said Richard van Rensburg, deputy CEO of Pick n Pay: “We are delighted that this innovation has been trialled for the first time at Pick n Pay stores in South Africa. Biometric capability will mean added convenience and enhanced security for our customers. The technology creates a platform on which we can further our strategy of personalising the shopping experience in a meaningful way. We have been extremely impressed with the robust and secure nature of the technology.”

For Absa, the biometric card forms part of the bank’s strategy to test and develop sophisticated technology capabilities designed to improve its payment operations and client service, reduce risk, and make banking easier and even more secure for its customers.

“We are very proud to be the first bank in Africa to test – in a real payment environment – the single-touch authentication technology that will unlock the benefits of biometrics,” said Geoff Lee, head of card and payments at Absa Retail and Business Banking. “The technology will effectively enable our customers to rely on their unique fingerprints to make payments in a face-to-face environment. Following the test period, we will make it available to our customers in a way that is affordable, reliable, convenient, and, most importantly, secure.”

Additional trials are being planned in Europe and Asia Pacific in the coming months.