TLC and Hubble sign new advertisers
Primedia Unlimited’s indoor lifestyle advertising specialists TLC and Uber’s preferred in-vehicle entertainment partner, Hubble, have jointly signed advertising deals with Samsung, VISA and Nescafé Gold.
“TLC has the exclusive rights to sell high viewability video on Hubble’s interactive touch screens in Uber vehicles,” says Greg Bruwer, TLC’s Managing Director. “It’s an ideal platform in which to engage on a one-on-one basis, with tech-savvy, early adopters in the high income market, and we’re thrilled to have signed on these three fantastic brands.”
Samsung has secured 500 of Hubble screens in Uber vehicles around Johannesburg, showcasing a brand channel and TV reel to promote the launch of two new phones, Nescafé Gold has created a game that consumers can engage with during their commute in 100 vehicles, while VISA is showcasing a TV reel promoting various products.
“The levels of engagement on Hubble’s screens never disappoint,” says Greg, “we’re constantly receiving positive feedback from consumers who regularly interact with the screens, all displaying a high level of brand recall.”
Hubble’s Devon Brough backs these findings: “Statistics have shown the level of engagement on Hubble’s screens to be exceedingly higher than traditional digital advertising. Considering that the user is always in control, it virtually guarantees a positive experience from interested passengers.”
The fully interactive advertising platform offers high quality video and interactive content in a captive environment with measurable ROI. Content includes documentaries, comedies, neighbourhood insights, news, sport, weather and things to see and do within Johannesburg and Cape Town. Like the traditional media platform on television, commercials are flighted in between standard content without being intrusive.
“We work extremely well with Greg and the team at TLC and these campaigns are no exceptions – two heads are always better than one, and in this case, we have double the infrastructure, selling power and industry insights,” says Brough.
TLC (Targeted Lifestyle Communication) introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena offering a plethora of in-mall and washroom advertising platforms such as standard and talking frames, cubicle wraps and treadmill branding to mention a few. More recently, TLC has expanded its portfolio to include a number of new businesses which are housed in TLC Unlimited (under Primedia Unlimited) namely TLC; Salon Media; and Fitting Exposure.
Hubble provides an interactive marketing opportunity direct to Uber passengers with a measurable ROI. Hubble launched as Taxi Media Group in Uber vehicles in Cape Town in September 2016, followed shortly thereafter in Johannesburg.
Advertisers are able to create brand awareness campaigns, call-to-action promotions or share stories through branded content on an interactive platform offering an unparalleled depth of engagement.