The meaty side of Retail

South Africa’s top butcheries: Cleaver Award winners announced

The best butcheries both nationally and regionally were recently announced by senior members of the meat production and retail industry. This is the thirteenth year that the Cleaver Awards, which are proudly supported by Freddy Hirsch, have taken place.  

Launched in 2005 to meet the needs of the consumer by raising standards amongst butcheries, these Awards have time and time again proven to do just that, with feedback from consumers showing that the majority perceive the Cleaver Awards to be a seal of approval, most importantly because a butchery cannot enter themselves, they have to be nominated by their customers.

Kings Meat Deli

 

Nominations were open between October and December last year for consumers around the country to vote and nominate their best butchery. Over 30 000 public nominations were received via SMS or online. Of these, 105  finalists were individually and anonymously assessed against a 212 point checklist, with some of the National Winners scoring up to 99,8 %. 

One of the guest speakers at the Awards ceremony was Rudi van der Westhuizen, Executive Director at The South African Meat Industry Company (SAMIC), a quality assurance company which was created by the Red Meat Industry of South Africa to ensure the quality and safety of meat. SAMIC is responsible for conducting all the provincial audits on the top nominated butcheries. 

Van der Westhuizen reflected on the history of the Cleaver Awards. One of the reasons for starting these Awards in 2005 was the industry’s concern over legislation and quality of meat products once they reached the consumer. 

Legislation, including hygiene matters, were in place in the abattoirs and de-boning plants with really high measurable standards, but once the carcasses or meat cuts left the abattoir premises, they were no longer under the jurisdiction of the Meat Safety Act. The Cleaver Awards were launched to improve the quality of the end product, especially with regards to hygiene, consumer quality assurance, service and value for money. 

Butchery owners and retailers have been instrumental in taking up the challenge to guarantee their customers a better product measured against the 212 point check list used to assess nominated butcheries. 

A trend which seems to be happening more and more each year is that franchise butcheries are winning multiple awards, another way these Cleaver Award winners are showing their commitment to service excellence for their customers. 

Kings Meat Deli Castle Walk, Erasmuskloof won a National Gold Award and its Lynnwoodbridge branch won a provincial Gold for Gauteng. Similarly, Boma Vleismark Olympus from Faerie Glen, Pretoria won a National Gold Award with Boma Vleismark from Moreleta Park taking home a Platinum Provincial Award in Gauteng.

Vleislapa Marshal street and Vleislapa Grobler street, both from Polokwane in Limpopo, once again walked away with a Platinum and Gold Provincial Award respectively. A similar situation has taken place in Mpumalanga with Frank’s Meat Supply Retail City taking a Platinum Award and Frank’s Meat, Panorama Centre taking a Gold.

 In Durban, Bluff Meat Supply from the Bluff as once again awarded Platinum with its Pinetown store awarded Gold.

 Spar Meat Markets continue to perform remarkably year on year, with 2017 being no exception. 

An initiative of the South African Red Meat Industry Forum, these Awards acknowledge butcheries which meet consumer expectations on in-store hygiene, the supply of quality assured roller marked South African Beef, their level of competency in offering the best advice on meal preparations and perceived value for money. 

Butchers were judged according to three categories namely;

  1. Butcheries with four or more till points,

  2. Butcheries with three or fewer till points and,

  3. Food market / Supermarket butcheries

Scooping the national accolades in the three categories of the competition (butcheries with four or more till points, butcheries with up to three till points and food market/supermarket butcheries) were Impala Vleis, Brits (Platinum), Kings Meat Deli, Castle Walk, Erasmuskloof (Gold), West End Vleismark, Kimberley (Platinum), Boma Vleismark, Faerie Glen (Gold), The Grove SuperSpar, Nelspruit (Platinum) and Karaglen SuperSpar, Edenvale (Gold) respectively. Pictured here with the awards for these top butcheries are, in the front, Marius Jordaan (Karaglen SuperSpar), Rudi Oosthüyse (The Grove SuperSpar) and Walter Rossouw (Impala Vleis). At the back, Eloff du Toit (Kings Deli) José de Klerk (West End Vleismark) and Bertus Steenkamp (Boma Vleismark). (Photograph by Yolanda van der Stoep). Image supplied.

NATIONAL WINNERS

Four and more tills

Impala Vleis, Brits

Platinum

Kings Meat Deli, Castle Walk, Erasmuskloof

Gold

Up to three tills

West End Vleismark, Kimberley

Platinum

Boma Vleismark, Olympus, Faerie Glen

Gold

Meat markets

The Grove SuperSpar Riverside, Nelspruit

Platinum

Karaglen SuperSpar, Edenglen

Gold

GAUTENG

Four and more tills

Boma Vleismark, Moreleta Park

Platinum

Kings Meat Deli, Lynnwoodbridge

Gold

Up to three tills

Country Meats, Fourways, Jhb

Platinum

Forsmay Butchery, Fordsburg

Gold

Meat market

Uitkyk Vleismark, Silverton

Platinum

Tony’s Meat Market, Randfontein

Gold

LIMPOPO

Four and more tills

Vleislapa, Marshal street, Polokwane

Platinum

Vleislapa, Grobler street, Polokwane

Gold

NORTH WEST

Four and more tills

Goudkopslaghuis, Klerksdorp

Platinum


Up to three tills

Uitkyk Vleismark, Lichtenburg

Platinum

MPUMALANGA

Up to three tills

Frank’s Meat Supply Retail City, Middelburg

Platinum

Frank’s Meat, Panorama Centre, Middelburg

Gold

Meat market

Crossing SuperSpar, Nelspruit

Platinum

Saveway SuperSpar, Witbank

Gold

FREE STATE

Four and more tills

Fredilia Meat, Welkom

Platinum

Power Meat Centre, Welkom

Gold

Up to three tills

Country Meat, Kroonstad

Platinum

Meat market

Checkers Hyper, Fleurdal, Bloemfontein

Platinum

NORTHERN CAPE

Four tills and more

Angus Butchery, Kuruman

Platinum

Up to three tills

Koki’s Meat Market, Kimberley

Platinum

EASTERN CAPE

Four and more tills

Cuyler Butchery, Uitenhage

Platinum

Up to three tills

Continental Butchery, Newton Park, PE

Platinum

Marinda Butchery, Westering, PE

Gold

Meat market

Sunridge SuperSpar, Sunridge Park, PE

Platinum

Our SuperSpar, Walmer, PE

Gold

Newtonpark Spar, Newtonpark, PE

Gold

WESTERN CAPE

Four and more tills

Excellent Meat Market, Elsiesriver

Platinum

Fairfield Meat Centre, Parow

Gold

Up to three tills

Tollies Slaghuis, Hartenbos

Platinum

Hartman & Son Butchery, George

Gold

Meat market

Malmesbury SuperSpar, Malmesbury

Platinum

Plattekloof SuperSpar, Plattekloof

Gold

KWAZULU-NATAL

Four and more tills

Bluff Meat Supply, Bluff, Durban

Platinum

Bluff Meat Supply, Pinetown, Durban

Gold

Up to three tills

Dirks Meat Market, Durban North

Platinum

Michael Freys Fresh Meat, Shelly Beach

Gold

Meat market

Pick n Pay, Kingsburgh, Durban

Platinum

Food Lovers Market, Westwood Mall, Westville

Gold

The winners in each category received Platinum Awards and the runners-up Gold Awards. First prize winners in each national category received a R20 000 cash prize and a Platinum Trophy Award. The runners-up received a R10 000 cash prize as well as a Gold Cleaver Award Trophy. All of the provincial winners received either a Platinum or Gold Cleaver Award Trophy in their category.

For the first time since the inception of the Awards, there were six consumer prizes awarded to consumers who each nominated one of the six national winners. Each of these winners received a Weber braai as their prize.

Leave a Reply

Your email address will not be published. Required fields are marked *